One concept, carried across four disciplines.
Infinity's lineup runs in two directions: Glaive, high-performance fans in RGB and unlit variants, and Loop, a range of all-in-one water-coolers built for the PC enthusiasts who prioritize performance, and pitched as a believable rival to industry leading brands.
Beyond the concept, Infinity was a self-initiated attempt to take a product the whole distance starting with the physical hardware and not stopping until there was a brand, product lineup, and digital storefront built to sell it. The fan below was designed and rendered before first; each layer set up the next, the physical decisions shaping the digital ones.
The physical form of the Glaive fans and Loop AIO water-coolers including proportions, materials, and the small details that make hardware feel like a real market-ready product.
Modeled and rendered the products so they could live convincingly on the storefront creating the bridge between the physical object and the digital page.
A dual-logo system splitting the brand into its two equal halves, air and water, with a full visual language built around it.
The e-commerce experience from information architecture to user flow to the final visual design was built to turn enthusiasts into buyers.
